Strategy & marketing

Digital strategy and marketing

Before producing anything, you need to know where you are headed. We analyze your market and your data, build your brand strategy, then orchestrate your channels to generate qualified leads and a measurable return on investment.

Strategy workshop around a large table

Why Web Affinity

What sets us apart.

  1. A clear vision

    A clear-eyed assessment, a brand strategy and a roadmap shared by your teams.

  2. Social media that drives engagement

    Content strategy, content creation, publishing and moderation across your social channels.

  3. Email & automation

    Automated sequences that nurture your leads and build customer loyalty, in full GDPR compliance.

  4. Measured ROI

    Traffic analysis, conversion tracking and reporting you can understand.

Deliverables

Everything included, nothing left to chance.

A clear scope from the quote stage, sign-off milestones and a dedicated point of contact from the first workshop to launch.

  • 01 360° digital audit
  • 02 Brand strategy and digital strategy
  • 03 Annual communications plan
  • 04 Social media management
  • 05 Email marketing and marketing automation
  • 06 Traffic analysis and reporting

Method

How we work.

  1. Step 01

    Discover

    We immerse ourselves in your business, your market and your target audience to understand what will make the difference.

  2. Step 02

    Design

    Our research becomes a blueprint: strategy, site structure and mockups. You approve every choice.

  3. Step 03

    Build

    Designers and developers bring the project to life, then check speed, security, SEO and accessibility before launch.

  4. Step 04

    Grow

    After launch, we measure, refine and grow your results, working alongside you.

Frequently asked questions

Your questions, answered.

Where should we start?

With a digital audit: in two to four weeks, we analyze your online presence, your competitors and your data, then deliver a prioritized, fully costed roadmap.

Do you manage our social media day to day?

Yes, from content strategy to publishing, including content creation and moderation. You approve the calendar; we take care of the rest.

How do you measure results?

Every action is tied to concrete goals: quote requests, sales, sign-ups. You receive regular reports that weigh spend against results.

Explore more

  • 04

    SEO

    Get found on Google and cited by AI answer engines.

    • SEO
    • Paid search / Google Ads
    • Local SEO
    • GEO (AI)
  • 03

    Branding & design

    A brand people recognize at a glance, consistent across every touchpoint.

    • Logo
    • Brand guidelines
    • UI/UX design
    • Motion design
  • 06

    Artificial intelligence

    AI assistants, automations and agents that work for you, day and night.

    • Assistants & chatbots
    • Automation
    • AI agents
    • Integration

Strategy & marketing

Ready to take it to the next level?

Tell us about your project: we will get back to you with concrete recommendations and a detailed quote.

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